A community at home and abroad

It first went to Italy, being the only Romanian bank present in this country with a branch, and then it also rolled out a digital application. Subsequently, it organized business events in Hungary and Austria, and in September this year, it also expanded to Spain. It went to these countries alongside Romanian companies preparing their international expansion, and organized meetings between diplomats, entrepreneurs, and bank representatives to discuss business opportunities in all these nations–countries that have economic ties and trade exchanges with Romania, countries that invest in Romania, and countries with large communities of Romanians, or as they say, where there is a high concentration of the Romanian diaspora.

But how can a bank become an economic bridge between Romania and other countries, and what role can it play for Romanian companies in their internationalization and expansion strategy into other markets?

Banca Transilvania (BT), the largest bank by assets in Romania and Southeastern Europe, is strategically rethinking the economic relationship between our country and other nations, alongside Romanian firms looking to expand abroad, by also capitalizing on the connection between Romanians at home and those in the diaspora, who play an important role in understanding the business environment across various markets.