Growing together. How to build a bank for everyone?

When a major bank encourages you to buy local, it catches your attention. When each and every top executive within the bank becomes an „influencer‟ for a local business, the attention turns into genuine interest. You start asking yourself questions: if they are doing this, why shouldn’t I? Why shouldn’t I start promoting local brands too? And just like that, a story about community and togetherness is born — a story that goes beyond campaigns and advertising budgets. It is a story about me, about you. A story about how we succeed in building together. The moment chosen–a difficult, heavy time in the midst of a pandemic, when bets were placed on how massive the collapse would be–shifts the entire conversation into the realm of „I care.” Banca Transilvania’s 2020 campaign, „Buy Local” (Cumpără de lângă tine–was one of the initiatives with the greatest impact on the entrepreneurial community during turbulent times. „I am deeply moved and truly grateful for the opportunity to speak about such a small business to such a large audience.‟ This statement belongs to Mihaela Ciobanu, a small artisanal producer from Rădăuți, Suceava County

No community is built only in good times. Trust, solidarity, and the sense of belonging to a place are forged when people choose to stick together, even when it would be easier for everyone to focus only on their own survival.

In business, it is easy to turn growth into an ultimate objective. To constantly track the turnover, team size, results, reputation, and the next level. To always look at how much you have built and how much more you can build further. But there is a question we should ask ourselves more often: what happens around us as we evolve?