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Economic

Romanians Consumed 58m Liters Of Spirits This Year, Down 19%

Romanians consumed 58.8 million liters of spirits in the first nine months of this year, 18.8% less than last year, mainly because of the lower purchasing power, Petru Berciu, head of BDG Import, told MEDIAFAX, citing a study by research company Canadean.

Radu Bostan · 23 noiembrie 2011 · 1 min de citit

According to the study, consumption of alcoholic beverages dropped 4.4% this year, while non-alcoholic beverages dropped 0.9%. Berciu said estimates for the entire 2011 indicate a decrease of 17.9% of the spirits market, of 3.6% for all alcoholic beverages and of 0.8% for non-alcoholic beverages.

Vermouth consumption in Romania has dropped by over 20% in the last few years and whisky consumption is also expected to decrease by 5-10% this year, said Berciu.

BDG is one of the main local importers of alcoholic drinks, along with Pernord Ricard and Sollers PPD. Its range includes brands like Jack Daniel’s, Finlandia, Corona, Budweiser, Bacardi and Evian.

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